Are you providing reliable, satisfactory services as a contractor, due to which clients come back to you every time they need your services? However, when it comes to attracting new clients, you notice that the number seems to be very small. If you are facing this issue, then you need to do local SEO. It can help attract new clients and make your business appear among the top search results when someone in your area searches for your services. Let us understand how it works and what you need to do to start seeing results.
Why Local SEO Matters for Contractors
When people need a contractor, they usually make a search on Google first. They type phrases like “kitchen remodeler near me” or “roof repair near me.” If your business does not appear in those top few search results, the chances of your potential customers finding you become close to none. Local SEO helps your business appear in those exact searches. When you show up on Google Maps, local listings and your name appear in the first few results, you instantly get more calls and projects.
Updating Google Business Profile
When someone searches for your business or services, your Google business profile is the first thing that shows up. It’s important to include details like your business name, phone number, service area and working hours in your GBP and keep them updated. You can also upload photos of your workplace and projects. Ask your happy customers to leave reviews on your GBP, as when potential customers see positive reviews, they instantly trust your business more and think of contacting you for services.
Area of Operation
When someone visits your website, they should be able to easily understand what you do and the regions you provide these services in. This not only helps your visitors, but also helps Google understand that your business operates in that specific area. Instead of just writing, “we offer remodeling services,” you can write, “we provide remodeling services in Tampa Bay and surrounding areas.” Adding location-specific phrases in your website content can make it rank higher for local searches.
Visibility on Platforms
Other than Google, customers also look for contractors on other sites like Yelp, HomeAdvisor, etc. If your business is listed on these trusted sources, you become more likely to be found. However, consistency matters. You should ensure that your business name, phone number, operating hours and address remain the same across all platforms.
Mobile-Friendliness Matters
Most people make searches on their mobile phones, so it is important to have a mobile-friendly website. If your website takes too long to load, it can cause website visitors to become frustrated and visit a competitor’s site instead. This is why you should ensure your website loads fast, is easy to operate and looks attractive.
Content That Connects Locally
Frequently publish location-based content on your website, such as blog posts, case studies, etc. Posting relevant content on your website helps attract potential clients and also improves your chances of showing up in local searches. For example, you can write a short post about a roofing project you just completed in a particular neighborhood or a guide about the best remodeling ideas for homes in your city’s climate.
Reviews Are Important
When considering which contractor to contact, people usually go straight to the review section. A business with a lot of good reviews and positive customer comments gets more calls, whereas one that doesn’t have any reviews gets fewer calls. You should encourage your satisfied customers to leave a review. Whether the review is positive or negative, you must respond to it as it demonstrates professionalism and shows that you value your client’s feedback.
Connect with SEO Services Near Me today to get top-notch digital marketing services like local SEO for contractors that can help boost your visibility and increase your leads. Grow your business by partnering with us.
