With the evolution of technology, the way we search and access information continues to change. Recently, Google has introduced a brand new feature called Search Live, which allows users to make voice searches on Google in a much more natural and conversational way. This new feature is currently being rolled out in the US. It is only available to users who are part of the AI mode experiment on Google Labs.
What Exactly Is Search Live?
Search Live is a voice-enabled version of Google Search that allows users to have a back-and-forth conversation with Google using their voice. People who are enrolled in the AI mode experiment can try this feature through their Google app. Simply by opening the app and tapping the new “Live” icon, you can start speaking and ask your query. Google will then reply with AI-generated voice responses and also give some relevant links that you can click to learn more.
This exciting feature is like having a personal assistant in your phone who is ready to provide answers to all the questions you have. It makes it easy for you to multitask, so whether you are cooking, walking, or driving, you can easily ask questions and even follow-up questions without having to stop what you are doing and type on your phone.
Access the Text Too
Sometimes people prefer to read. For this, Google also offers the transcript of the conversation. Simply by clicking a dedicated button, you can access the full conversation of what was said. We can continue the conversation by typing or speaking. The AI mode activity log saves your conversations, so you can easily access past chats and continue where you left off.
What’s Coming Next?
Google is planning to expand search live in the near future by including the camera input, which was first shown at Google I/O. Once the camera input feature also becomes live, you can show Google what you are seeing through your camera and get real-time feedback.
Why This Matters for Businesses and SEO
Once the Search Live feature becomes available to the public, it would make the online experience for users more intuitive, futuristic and convenient. However, for website owners and digital marketers, it may raise some vital questions. Once people start using Search Live, they may not always look at their screens, due to this, click-through rates may decline.
However, these are just a few possibilities. As the feature evolves, marketers and SEO professionals will better understand its impact and take measures to align their website content according to the changing digital landscape. The best way to prepare yourself for this is by making your content voice search-friendly, using conversational keywords and ensuring it clearly answers the user’s query in a concise language.
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